*A satellite campus
of Winter Park Tech
WELCOME
to the OCPS CTE Marketing Grapevine where communication flows and information gathering, giving and sharing continually develops!
As leaders in postsecondary education, often we are tasked with relaying real-world information from our outside experiences, repurposing it so it can better serve our community.
With the advent of Grapevine, we have established an open flow of communication via the OCPS CTE Marketing Department and all other departments, staff and faculty.
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DOWN THE GRAPEVINE
Careereoki is here
Careereoki is a collaborative marketing initiative to stimulate career training and placement in Central Florida. We are facing economic hardships that are being felt by a wide range of people. Job loss and/or pay and career stagnation are some of the most highly publicized effects of the downturn in the market.
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MARKETING BEST PRACTICES
Perception Still Beats Reality
Consistent marketing messages can only tell so much of our story. Consider all of our external advertising, marketing and public relations as the jacket cover of our book. The inside pages and real detail can only be known once a person has contact with our brand. It is essential that we emulate consistency when we answer the phone, send out mail correspondence or enroll students. We never want our story, no matter who’s telling it, to have a bad ending.
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CTE ISSUES IN THE NEWS
- Only 16% of Students Read Marketing Email
- Students Turning To YouTube For Free Tutoring
- Florida District's Career Academy Allows Students To Earn Industry Certification
- Expand Job Hunt To Other Careers
- Jobless claims jump unexpectedly to 16-year high
- Laid-off workers learn new trades
TELL US WHAT'S
ON YOUR MIND
Stephen Henricks
Career and Technical Education
MONTHLY MESSAGE
Fermenting is Ongoing
It’s a wonderful thing when the fruits of a collective labor are ready to be drunk.
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