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Posted Jan 18 2012 by Larry Meador in white papers
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First, let us say that “Superbowl” is a registered trademark of the NFL and any rebroadcast, retransmission, or account of this game, or whitepaper for that matter, without the express written consent of the NFL, is strictly prohibited. That being said, we think we can say “Superbowl” and not have to say “the Big Game” or “the Football Championship Game” without the NFL coming after us. After all, we’re not going to retransmit a game, just some talk about famous commercials from it, reveal some lesser-known facts about some of the ads and ask you, our readers, “are advertisers flushing $3.5 million down the Superbowl?”
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