In the advertising industry where everything was due yesterday, there are certain key characteristics that are vital, not only for survival, but to exceed expectations.
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Who’s managing your company’s social media?
Social media is like the stepper machine at the gym. It’s always moving and hard to keep up with; however, if you build a fitness plan, you’ll be in good physical shape. Social media has evolved to become an essential tool in an organization’s marketing ensemble, and in their efforts to keep up with the commitment, more college students are being hired to manage social media who have no formal education in the subject. The mentality, “the intern can do it,” can be a dangerous mindset.
Highlights of 2011
As 2011 comes to a close, I thought I’d make a quick list of some of the work that stood out for me.
Television
The Allstate “Mayhem” campaign debuted in 2010, but just seemed to get better and better as it continued into 2011. Even more impressive, it’s for the insurance category, which is usually pretty dry and boring. Hard to pick a favorite, but the odds around the agency seem to be on “Raccoon”.
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