Posted May 5 2010 by Cheryl Parker in White Papers
I won’t lie. I’ve seen it before – companies guilty of spending money on advertising and not setting goals or tracking their results. With the economy rolling downhill into the biggest tumbleweed of the century, what are they thinking? Plain and simple – they’re missing their call to action. So, think about it – do you want people to purchase your product, enter a contest or call in to request more information? What is the goal of your message?