Print Advertising
Full page, full-color advertisement placed in the OCPS CTE Educator, a career and technical education course and informational directory distributed to 20,000 Central Florida residents two times per year. Additionally, full-color flyers and posters were produced to be handed out and placed in and around various sponsor events. Site locations for the flyers and posters ranged from radio station remotes, job/career fairs, industry events and tech center campuses.
The use of one main color that was incorporated in the contest logo, as well as the ads was simple and appealing to all market segments. The logo, whose name succinctly communicated the main sentiment, was created by EVOK. One humorous photo of a young girl singing into her whisk offers the duality of several within the target market currently work in service industry jobs, as well as OCPS CTE offering culinary and restaurant management certificate programs.
Further, the ad, flyers and posters featured Careereoki contest information and prizes, along with the sponsor logos and website for more entry details. An appealing template that is easy to repurpose no matter the medium, market or target.
Poster
