Radio

:60 Radio Spot

Careereoki spot produced by the radio station/media sponsor, featuring the gist of the contest via original/parody song lyrics (appealing to the various targets and station listens) that met all the requisite information (i.e., mention two title sponsors and the desired career and/or certificate program applying). Any of the original/parody song lyrics could be appropriate for such a spot, performed by male or female, young or old. This rendition features a spoof on Apple Bottom Jeans by T-pain called “Bottomed Out Career,” but the list of songs and lyrics could showcase an endless array of titles based on station demo and regular playlist.

Listen to the spot:

:30 Remote Promos

The thirty-second spots drove potential Careereoki contestants to the live remotes, job fairs and website(s) in order to sing their Careereoki song and enter to win.

More than radio spots and remotes, the radio media buy was comprehensive and incorporated on-air discussion, Careereoki website with contest details, banner ads and links to all sponsor sites.