OCPS - LOOKING FOR CHANGE

A multi-media, phase two campaign that maintained the integrity of the original “Change It Up” campaign by utilizing the quarters to represent a ¼ the cost and ¼ the time OCPS CTE promises; but Version 2.0 focused on both the financial and career change people seek, and yes, find at OCPS CTE. Graphically, in print, web, direct mail and TV, using various people with different types of jeans, but all with their pockets being turned inside out, communicated that “no matter who you are, or what type/style of change you seek, it can be found at OCPS CTE for ‘discount rack’ prices.”