PROJECT WORK:
Unified Two Brands & Established Collateral Style Library
To ensure Halifax Health and Halifax Health – Hospice of Volusia/Flagler stay off the disabled player list, they consolidated efforts and incorporated compassionate care into their game plan.
ideas.
Halifax Health is a community healthcare facility and hospital in Daytona Beach with a long history of service excellence, but an inconsistent brand and message throughout all marketing materials and within their various media messages (radio, TV, print and interactive). This was leading to brand confusion.
Whereas, Halifax Health – Hospice of Volusia / Flagler, which is operated by Halifax Health, never took the time to develop a cohesive brand and now found themselves facing the challenge of falling under the Halifax Health umbrella.
work.
In order to create consistency, EVOK developed a color palette (highlighting each Halifax Service of Excellence) and strategic layout for all Halifax Health marketing collateral. A secondary color palette was then designed for Halifax Health – Hospice of Volusia/Flagler to match the Halifax Health version, but offer specific colors that could be identified with hospice. These colors were then utilized to develop a Quarterly Newsletter highlighting Halifax Health – Hospice of Volusia/Flagler’s fundraising efforts, volunteers, donors and services.
results.
Both Halifax Health and Halifax Health – Hospice of Volusia/Flagler now have a consistent look and feel that can be applied to all future branding, as well as make them recognizable within a competitive marketplace.
For a card that’s collector worthy. And a game that’s on, let’s play.
