How Can a ‘Smaller’ Destination Compete for Tourism?

According to The State of American Vacation 2017, Americans are beginning to use more vacation time, and the trend is projected to continue. For growing travel destinations this presents opportunity, but a considerable amount of the industry share lies in large cities such as Orlando, Las Vegas, Los Angeles and New…

HypSports Launches Esports: League of Legends Joins NFL, NBA and MLB on HypSports Platform

(ORLANDO, Fla., June 6, 2017) HypSports is providing League of Legends (“LoL”) fans with a new way to connect with their favorite teams and players as the League of Legends Championship Series kicks off the Summer Split. Through the HypSports app (available globally on the App Store for iPhone…

Youth Sports is Big Business for Destination Marketing

Today, kids are playing more competitive sports than every before. There are over 30 million boys and girls playing youth sports compared to under 8 million in 1970. In 2014, Nearly 70 percent of children (age 6-17) in the U.S. were playing at least one team sport and that number…

Social Media Advertising Trend Predictions for 2017

The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social hubs), while others have gone on to greener pastures (RIP Vine, Meerkat, Brightkite, etc.). Apropos to this time…

Measuring NCAA Success Through Brand Equity

The final teams for the College Football Playoffs series have been selected, and regardless of your personal sentiments, Alabama, Clemson, Ohio State and Washington are the teams to watch. In a system that has been marred with controversy since the early days of the Bowl Championship Series era, it comes…