Black Friday vs. Cyber Monday: What’s a Brand Marketer’s Best Bet?

On Thanksgiving day, we gather around the dinner table with friends and family, devour mom’s turkey, granny’s apple pie, and give thanks for the blessings from the previous year. We also carb load on stuffing in preparation of the arduous task ahead of us—Black Friday shopping. Dubbed Black Friday by…

Amp up Your Social Marketing Efforts at Social Fresh

The social media landscape moves fast—it constantly churns and evolves. You always have to be on top of your game and develop successful strategies to emerge out of the crowded space of clever hashtags, witty captions and eye-catching photos. But how can you form a strategy, get a campaign rolling…

LinkedIn: Is the Leading Business Social Media Platform Unappealing to Millennials?

Discover why new generations of workers might not view the world’s most established professional networking platform too favorably. For many years now, LinkedIn has become the standard when it comes to professional social networking media. There are many throughout the world who use this powerful platform as a way to…

How to Get Your Company Mojo Back

It always makes me slightly uncomfortable when I hear the words “from good to great,” “synergy” or my all-time favorite “corporate restructuring.” Through my many years of working with different companies, I know it could be one of or all of the following things at work. 1. A company…

Advertising and the Virtual Reality Experience

Wirth virtual technology (VR), we’ve come a long way from the days of clunky, overpriced peripherals and questionable eyesight issues. Specifically, VR has seen a tremendous resurgence over the past decade with both gamers and early adopters of consumer electronics. With its slow yet steady integration into the mainstream, some…