Package Design
Package Design
Client: Dual Electronics
Dual Electronics’ New Packaging
Ideas
Dual Electronics – a prime source mobile electronics manufacturer based in Heathrow, Fla. – needed updated packaging for all product lines. Although EVOK Advertising designed the original packaging when Dual launched in 2003, the company’s increased reach into top retail chains and international markets necessitated a major redesign to include trilingual copy, as well as new graphics to reflect the brand’s status as holding the sixth largest market share in the industry.
Work
EVOK Advertising conducted an extensive study of retail packaging, and prepared a report for Dual based upon this research. The study examined buying trends, competitor packaging and covered such areas as product demographics, color, layout and shape.
Supplying Dual with this exclusive report helped to ensure that the client knew upon what basis we were designing the packaging – that Dual would have a greater degree of comfort with our design proposals as the result of understanding the process.
Using the principles outlined in our study, EVOK Advertising created several preliminary designs that were presented to the client.
Results
Dual selected two complimentary designs for separate product categories in order to give each category a distinctive identity that is still consistent with the overall brand identity. Strong colors and clean graphics appeal to the 16-to-34 male demographic, and stand out from competing products on the retail shelf. The redesign also skillfully accommodates trilingual copy, avoiding a “crowded” appearance. All elements come together seamlessly to make the visual impact the client wanted.