Latest Posts
- Fundamentals of a Marketing Plan
This whitepaper will address the steps that should be taken to write a comprehensive marketing plan for your business. It is important to note that this will not be a business plan and makes assumptions that you already have an established business with solid goals in mind. To create a comprehensive marketing plan, first and foremost, you must know your business.
Read More - Account Service: The Perfect Blend of Strategy & Personality
What makes a great account executive? What trait or function makes them able to serve as the proper bridge between client and agency while still being able to think strategically enough to guide the creative process? The answer to these questions are not simple and they can vary from person to person, but one universal principal remains true – one must possess a blend between strategic thinking and an outgoing personality.
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Evok Advertising Adds Two Team Members to Offer Clients More Tightly Integrated Services | Evok
[...] Darin Duehl, a new account manager for evok, graduated Cum Laude with a Bachelor’s Degree in advertising and communications from Virginia Commonwealth University. With over five years experience as an account executive, Duehl specializes in strategy, branding, overall account direction and team management. He is also a certified account manager and strategic planner though the Second Wind Network. Duehl will play a vital role in managing his account team’s workflow from inception to execution to goal measurement. He will also serve a number of agency clients, including evok’s newest national account, US Equity Advantage. [...]