Latest Posts

  • Spec & Crowdsourcing Work Hurts Us All

    Mention the word ‘spec’ in a room of design professionals, and you will hear resonating boos and witness faces cringe in discontent. Why you may ask? Well it’s a slap in the face to say the least to the design and advertising community. Spec work is any type of work done by a creative individual (designer, copywriter, illustrator, etc.) for a potential client or future employer with no guarantee of compensation. On rare occasions, if the client likes the work provided, he/she may pay you, but probably not what the work is actually valued at.
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  • What Type of Designer Are You: Solo, In-house, or Ad Agency?

    Where designers work varies as much as the designers themselves. Some work in the corner of their studio in their pj’s while sipping their Starbucks coffee. Others work in the marketing department of a Fortune 500 company. Then there are those who design an array of work for diverse clients in an ad agency.
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Diana Santana Rosa
Art Director
Diana Rosa started drawing as a very young child. She kept at it and got so good that when the time came to choose a college, she landed at the esteemed Fashion Institute of Technology in New York City. Returning to Florida, Diana quickly realized her fashion sense didn't quite translate to a place where all anyone wears are shorts and t-shirts. Shifting into graphic design, Diana went to work for a local architectural firm. From there she designed for travel and tourism, real estate, overseas markets and Sotheby's International Realty. Here at evok, Diana lends her creative touch to our entire roster of accounts and clients.

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