• Ante Up!

    As a society, we love money. Everybody wants it, and those who have it want more of it! Nobody wants to give it away, and if you’re the Operations Manager of a creative ad agency – this can be a problem. The more figures on your monthly bank statement the happier the CEO. If we follow this logic, both the bank statements and the happiness of the headhoncho, is your hands. If he is happy – so is everyone else.
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  • Keeping Up With the Gatekeeper Game

    In today’s “instant access to the consumer” world, it’s hard to believe we still have to perform a dog and pony show to get past the gatekeeper in the hopes of finding the decision maker. Well, be warned that often in a tight economy, the gatekeeper and the decision maker could be the same person and their time is very, very limited.
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Sheri Michaud
Operations Manager
Sheri Michaud began her career 14 years ago driving up and down the highways of the Toronto area, closing deals as a Title Searcher. Wanting to make a change Sheri went to work as a receptionist. Soon after she met her future husband and eventually relocated to Florida. Sheri became an Account Coordinator for Jensen where she met and worked for future evok owner, Larry Meador. After taking time off to raise a family, Sheri reconnected with her old boss and now manages all aspects of the office for evok.