First, let us say that “Superbowl” is a registered trademark of the NFL and any rebroadcast, retransmission, or account of this game, or whitepaper for that matter, without the express written consent of the NFL, is strictly prohibited. That being said, we think we can say “Superbowl” and not have to say “the Big Game” or “the Football Championship Game” without the NFL coming after us. After all, we’re not going to retransmit a game, just some talk about famous commercials from it, reveal some lesser-known facts about some of the ads and ask you, our readers, “are advertisers flushing $3.5 million down the Superbowl?”
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White Papers
Are Advertisers Flushing $3.5 Million Down the Superbowl?
The Kick-Off Meeting
“The Kick-Off Meeting” is the first in a three-part series focused on a project’s lifecycle, which includes “The Kick-Off Meeting” , “Ongoing Project Management” and “Project Measurement, Evaluation and Reporting.”
As for “The Kick-Off Meeting” – its importance cannot be overstated. A well attended, mind and spirit kick-off meeting establishes the foundation of a project poised for success, and likewise, a project initiated without one will often take longer to complete, incur greater expenses or be doomed for failure from the beginning.
Media Plan Components
Media planners and buyers are known for the immense amount of research they do before planning and placing a media buy for a client. There are meetings with the account executive and the media reps, email exchanges, phone calls, Google searches, Arbitron data, Scarborough research, good ole’ fashioned hardcopy DMA maps and more. In fact, for most advertising agency account executives and coordinators, the media plan comes nicely packaged and ready for presentation. Sure, there are some questions to answer and sometimes some changes to be made, but the bulk of the work and research is complete.
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