Have you considered all the nuances to deliver a winning promotion? A properly run awareness program can be an effective tool to drive traffic to a company’s website and social media outlets, and ultimately to develop a deeper brand connection with consumers.
White Papers
Staying Cool Under Pressure: A Lesson in Crisis Response
It is said repeatedly – planning is a crucial component to the success of any project. It may be the global launch of a new product or a local community promotion, proper execution of any initiative requires preparation. As valid as this statement is, unfortunately, there are some situations one simply cannot anticipate. These unforeseen problems have affected …
Let’s Avoid Making the Cover of Morons on Parade
Having the news media interview your company spokesperson sounds like a fantastic opportunity, right? What many don’t realize though, interviews are not to be taken lightly and should be viewed as a business transaction.
So, why even do an interview? What is the value? Trained, company spokespersons need to lean on their PR team to help navigate the waters. Hint… here’s what they’re weighing when bringing an interview opportunity to you.
Read More