Having the news media interview you or someone from your company sounds like a dream come true, huh? What many people don’t realize though, is that interviews can make or break you. A single interview can determine how the public perceives you and your company. As we all know, perception is reality – so how about grounding yourself in reality – crossing your fingers and hoping for the best isn’t going to cut it.
Read More
White Papers
The Do’s and Don’ts of Broadcast News Interviews
Direct Mail Using Seeded Paper
When I say seeded paper, I am not referring to some type of fancy marketing buzzword. I literally mean, using paper with seeds in it. The type of paper that you can plant in your backyard, (insert photosynthesis here), and grow into a plant. For the new era of eco-consciousness, advertisers are increasingly looking for new ways to get their messages out, while reducing the consequential carbon footprint. I can’t think of a bigger perceived environmental impact than the millions of direct mail pieces that are sent out annually. So, with that said, let’s look at an impactful delivery method that does not leave a lot of damaging impact on the earth.
Read More
Where is the Juice
If you’re a designer, there are going to be some days when you don’t feel like you can get the creative juices to flow. So, what do you do if something that you used to enjoy has become inundated with crazy deadlines, design criteria and the ever-popular “design block”? Here are my suggestions on how to get the juice to flow.
Read More