Perhaps you stumbled upon it on a friend’s page or you might be an early adopter to the latest feature from the great minds of Facebook: Timeline is coming, and it’s coming in a matter of days. Facebook Timeline was introduced last fall and, until most recently, was optional. On March 30, the more than 845 million Facebook users (of those who haven’t flipped the switch) will be automatically switched to the new profile, and this major change in format is, as usual, met with controversy for users resistant to change.
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White Papers
March 30 is Approaching. Is Your Brand’s Facebook Page Ready?
Defining the Client & Agency Relationship
Utilize your advertising agency’s creative services to the fullest.
I read the best line from an email the other day – it simply stated, “Just because you know how to use Photoshop doesn’t mean you should.” It is a comical portrayal of what I face daily as a creative director in an advertising agency. Whether it’s internal or external, there is the perception that we just push a button and a creative solution appears. If there is anyone in a job that requires 100% creative perfection on a daily basis, you know this all too well. The creative process is just that, a process. It’s a journey that happens mentally and verbally, and through good old fashion pen-to paper or maybe even a combination of all.
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Fundamentals of a Marketing Plan
This whitepaper will address the steps that should be taken to write a comprehensive marketing plan for your business. It is important to note that this will not be a business plan and makes assumptions that you already have an established business with solid goals in mind. To create a comprehensive marketing plan, first and foremost, you must know your business.
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