There are thousands of magazines in which you can purchase advertising. They can be local, regional, national or even international. And though purchasing space in a magazine can be just right for your product or service, before you take that leap (hopefully with significant research to fall back on), you must still be aware of both the strengths and weaknesses associated with advertising in magazines.
Read More
White Papers
Strengths & Weaknesses of Magazine Advertising
Playground Rules in the Real World
There are many simple concepts, probably ones that you heard since you stepped foot in an educational system at the age of five, that really define basic principles in your everyday life. Oftentimes businesses overanalyze the key to a successful business relationship, but it really goes back to the playground basics we learned since day one. Keep it simple, thorough, and personal and you will find that you are a step ahead of the others trying to find that magic formula for success.
Read More
Email Marketing Tips
Email marketing, also known as e-blasts and e-newsletters, is one of the least expensive ways to get your message out and can catapult your sales to a new level. Use email marketing to help build your relationship with your customer. The first step to email marketing is selecting a software program. There are several to choose from but two of our favorites are Constant Contact and Mail Chimp.
Read More