Manufacturing
CAME
A Whole Other World
Evok introduced CAME to the US with a clean print advertising campaign featuring lots of white space and a display of the variety of bollards. Each attention-grabbing ad was placed in industry-specific B to B publications to attract facility managers who battle the ever-increasing difficulties of traffic flow and access control. A print advertising campaign debunking common clichés illustrates how effective CAME bollards are at managing traffic flow in and around the spaces we live. Technological innovation combined with ease of use and aesthetically pleasing designs help tell the story visually. Why did the chicken cross the road? The bull stops here. Don’t count your chickens before they hatch. All these age-old queries and adages can be given new answers with CAME automatic bollards and access control. The print campaign rolled out into direct mail, display banners, PowerPoint presentations and other collateral materials to introduce new products to the market.