Utilities
Cox Communications Cox has the Cure
When Cox Communications needed help with their ailing sales numbers, evok advertising created the cure. They positioned Cox as the doctors and their customers as patients who were suffering from things like Phonophobia and Bundle Deficiency Syndrome. Cox was able to “cure” them with a bundle of internet, phone and TV at just the right price. Side effects included lower rates, faster internet, longer phone conversations and a healthy dose of humor. The campaign was shot and cut by Two Door FX in Orlando. Want a look?
Click here for some behind the scenes video.