Government
Florida Department of Emergency Management

Be Prepared
“Be Prepared” isn’t just the motto for The Boy Scouts of America, it’s also the mantra for the Florida Department of Emergency Management. To educate Floridians about the dangers of hurricanes, fires, floods and other natural disasters, evok was charged with creating a multi-language TV and radio campaign in English, Spanish and Creole. Since the message needed to reach across all age groups, the work in the campaign was as varied as the people who would view it and featured everything from drama to humor to nursery rhymes.