Healthcare
Florida Hospital Global Robotics Institute Global Robotics Institute
Evok advertising created a clever print ad promoting minimally invasive prostatectomy surgery with the assistance of the daVinci Robot via a play on the relationship between a golfer and his caddy. By showing the patient right “back in the game” and delivering the point of difference of “eliminating the slice” spoke directly to the main target.

The use and placement of imagery was as technical and precise as both the surgery and the game of golf. And the copy was perfectly crafted to appear in Men’s Health. This ad definitely finished under par and promoted Florida Hospital Global Robotics Institute, Dr. Patel and the daVinci robot as healthy reasons to put Florida on your go to list.