Government/Utilities
Florida Public Utilities
Conservation Campaigns
Evok advertising is not green to the importance of creating green marketing messages that have the power to educate and change behavior. Florida Public Utilities provides reliable electric and natural, domestic and clean-burning gas to customers in Florida.

The print, outdoor and direct mail campaign was poignant and educational. By combining the green attributes of the utility company’s services with the actual products, the messages were three-pronged. Energy conservation, green initiatives and rebate programs were easily incorporated into the clean design. The original imagery was as brilliant as it was thought provoking. The color palette in the corporate logo served as a perfect backdrop to enlighten potential consumers of the financial, environmental and lifestyle benefits of natural gas and energy conservation.