Hospitality / Restaurant / Entertainment
Innisbrook

The Perfect Foursome
The Perfect Foursome scores a hole in one.

While the rich tradition and long history of Innisbrook Golf Resort put it in a class of its own, it also brought to mind preconceived notions of tired, outdated rooms and facilities. When new owners took over and completely renovated the resort, evok advertising was charged with changing those old perceptions. Playing to the strengths of the resort and the fact that it features four legendary golf courses, evok developed the Perfect Foursome promotion. Guests got a round of golf, lodging, club storage and access to the practice range. By targeting direct mail and interactive ads to very specific areas of the country where previous guests were concentrated, the Perfect Foursome completely sold out the resort. The final tally—it was the most successful promotion in the resort’s history.