Financial
Insight Credit Union

In Your Corner
When evok advertising landed the Insight Credit Union account, they didn’t just win a new piece of business, they also inherited the company’s old tagline, “The Money Coach”. Finding the right financial institution can be a struggle for people. To convince members that Insight was actually partnered with them as opposed to being just a bank, evok created a campaign that featured a bright red pair of boxing gloves. This striking imagery let members know that not only was Insight tough, The Money Coach was in their corner, as well.