Retail
Laser Trader

Online Equipment Sales
Offering a high-tech alternative to market high tech equipment, GOBIDMD & Laser Trader gave medical professionals a new way to buy and sell. These sites dealt exclusively in medical equipment – from anatomical models to x-ray machines. Focusing with laser-like focus Evok advertising developed three separate ad campaigns that used bright imagery, bold colors and humorous headlines to stand out in the typically dry industry trade publications.