Manufacturing
Metra Electronics Consumer Electronics Accessories
As a national leader in car audio accessories, Metra Electronics initially tapped evok advertising’s electronic category expertise for product packaging and tradeshow materials for the big annual electronics expos. But as the partnership evolved, the affiliation between evok advertising and Metra Electronics extended way beyond the typical client agency relationship. In addition to launching Metra’s new line of home audio cables (Ethereal), evok was also tasked to industrial design many new products within their lines.