Manufacturing
Thomson Electronics Consumer Retail Branding
Evok advertising makes sure it’s all about “ME”.

Prior to the launch of a new line of Bluetooth® accessories, Thomson Electronics turned to evok for help. Wanting packaging that was futuristic in feel, the agency drew on the theme of “mobility expanded” to create a series of icons that all revolved around “ME”. These icons were then used in artwork and packaging to subdivide the various products. Drawing on their extensive experience in the electronics category, the agency was able to coordinate with retailers who were going to carry the new line to actually design innovative packaging that was an ideal fit for both the manufacturer and retailers.