Financial
Trustco

Let’s Grow
Branch out from standard banking with Trustco bank.

As Trustco Bank entered a new market (Florida), they approached evok advertising to transition their 100 year-old brand into a new alternative for secure banking. The new tagline, “Let’s Grow. Trustco.” Conveys a comforting and positive approach to relationship banking. In an effort to gain attention in the marketplace, evok aggressively placed media and promoted strong incentives (like a $50 gift card to a local grocery store) to gain customers and trust.

Evok created a multi-media advertising campaign using a tree theme. Metaphors between financial growth and personal longevity planted the Trustco Bank brand firmly in Central Florida’s soil.