Government
Workforce Central Florida

It’s a bird… it’s a plane… it’s an extremely successful ad campaign.

Central Florida’s largest workforce provider and industry channel leader happens to serve two distinct markets – job seekers looking for work and area employers who want training for their employees. EVOK Advertising’s “Superhero” campaign successfully spoke to both through outdoor, print, collateral and interactive. Bridging the gap with a single website, Workforce Central Florida was able to connect employers to the large pool of available talent in the area, while providing the training, resources and necessary skills to improve opportunities for thousands of potential employees.