Healthcare
Wuesthoff Health System Better Care
When it comes to taglines, you don’t get much better than Wuesthoff Health System’s, “Better care for a better community”. This simple line and the ad campaign that followed, was successful on several different levels. First off, it focused on the local community as being a better place from the view of the people who lived there. Secondly, from the hospital’s perspective it made a commitment to the employees and the great job they were doing. Finally, the campaign received an enormous amount of positive regional and local press. And when it comes to creating awareness and making a client happy, that’s about as good as it can get.