BRANDING FOR BUSINESS IMPACT.

Good branding is visible. Great branding is measurable.

Branding

Strong branding drives bottom-line results.

Our strategic brand development goes beyond creating a recognizable identity. It establishes a narrative that bonds your customers to your business and drives them to choose your products, services or destination over your competitors’.

By investigating the competitive landscape, and evaluating that data to extract unique findings, we define corridors of opportunity to accelerate growth or capture market share for our clients. This approach carves out a path for creative exploration backed by a results-focused strategy, not best guesses. The result is a business-building brand, forged in both facts and innovation, with a singular, overarching objective to help you grow.

 

Branding Services

Brandsight 360 – Brand Strategy and Development

Effective brand strategy drives business growth with a direct impact that can be measured in metrics that matter. Our Brandsight 360 process is proven but fluid, with five key areas of focus—research, discovery, creative, observation and testing.

Invok Discovery Sessions

To hit the ground running with any new branding project, we designed “invok” sessions investigate all factors surrounding your business, from the competitive landscape to existing communications with internal and external audiences. We evaluate the data collected to pull findings—insights based on our deep specialization—and apply them to build bulletproof brands.

Brand Implementation and Enculturation

Research, design and narrative make up the first phase of the branding process. The second, and just as pivotal, phase is rolling that brand out to internal and external audiences—your employees and your clients. Our implementation and enculturation services build belief in your brand, inspiring unwavering support from key audiences.

Branding Insights

Posted on November 27th, 2018

Branding, Packaged Goods

CPG Brands: Inspire Customer Loyalty with Emotional Connections

Connect Consumers to Your CPG Brand: A Step-by-Step Guide Business owners, marketers, consumers—no matter our titles, at our core, we’re all human. As humans, we crave connection above all else. Although those […]

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Posted on September 24th, 2018

Branding, Restaurants

Refresh or Rebrand: What’s Right for Your Restaurant’s Brand?

Brand Refresh versus Rebrand for Restaurants So, your restaurant’s brand has fallen into a bit of a slump. Don’t worry, all hope isn’t lost—the first step to solving the problem is admitting […]

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Posted on July 25th, 2018

Branding, Education, Research

Is It Time to Rebrand Your School?

School Branding Strategies to Employ During Your Rediscovery While your school’s origins may trace back 100 years, and the name, logo and colors hold special meaning, it might be time for your […]

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Posted on July 20th, 2018

Branding, Creative, Healthcare

3 Healthcare Brands Leading Creative Campaigns, Storytelling and Content Marketing

Our Favorite Examples of Inspiring Healthcare Marketing What makes great healthcare marketing? Is it memorability, relevancy, accuracy or inspiration? Of course, there’s no one-size-fits-all answer to that question, but there are quite […]

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Posted on August 1st, 2017

Branding, Marketing, Sports Marketing, Strategy

Marketing to the Modern Female Sports Fan

Sporting events have long been seen as, primarily, a man’s activity, not only those who participate but also the fans. Research suggests that when people are asked what they think of when […]

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Posted on August 1st, 2017

Branding, Marketing, Strategy

How Product Positioning Helps Marketers Achieve More

The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their […]

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