THE RIGHT MEDIA FOR YOUR MESSAGE.

We’ve mastered how to plan a successful media buying strategy.

Media

We’re media agnostic and client focused.

Effective media planning and buying is about finding the most appropriate channel to share your message with your ideal audiences, at the right time and at the best price. That strategy must adapt based on what that message is, as well as the results we’re working to accomplish. Bringing a new product to market with an objective to jumpstart sales would prompt a much different buy than a strategy focused on altering the perception of an established brand or line of service.

We research, develop, plan, place, manage and post 100% of all paid media in-house.

Our full-service nature means we get to orchestrate every last move to ensure the greatest opportunity for creative integration and audience connection. From traditional channels to mobile marketing, search engine marketing and emerging platforms, we operate under a “media agnostic” approach—our strategies are built to benefit your business, not our bottom line.

 

Media Services

Media Planning

Our media planning methodology starts with defining the mindset and behavior patterns of our clients’ target audiences to determine the best way to reach them. That may sound like numbers and figures, but demographics are only a small component of media planning. We believe psychographics make up a much more important part of a powerful strategy.

Media Purchasing & Management

As a full-service advertising agency, we purchase, place and manage all paid media. We scout out budget-maximizing options and negotiate on our clients’ behalf to secure the reach you need to meet your business objectives.

Digital Media Buying – Social, Search, Programmatic

From social media advertising campaigns to search engine marketing and programmatic buying designed to optimize spending in real time, digital media buying is in our DNA.

Media Insights

Posted on July 27th, 2018

Creative, Financial Services, Media

Fusing Media and Creative to Identify Credit Union Marketing Opportunities

Crossing Department Lines to Differentiate a Credit Union’s Marketing We’ve all heard the saying — two minds are better than one. In advertising, that rings especially true. Collaboration is the key to […]

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Posted on August 1st, 2017

Ad Industry, Media, Strategy

How Important is Showing an Economic Impact for Your Marketing Efforts?

You may have never thought about showing the economic impact for your marketing and advertising efforts, but you’d be surprised to see how far the numbers can span. Destination marketing organizations (DMOs), […]

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Posted on December 13th, 2016

Ad Industry, Marketing, Media, Social Media

Social Media Advertising Trend Predictions for 2017

The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social […]

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Posted on May 29th, 2014

Ad Industry, Marketing, Media, Strategy

Internet Ad Sales Outpace Broadcast TV Revenue

When PricewaterhouseCoopers recently released an Interactive Advertising Bureau (IAB) sponsored study stating that 2013 Internet advertising revenues surpassed that of broadcast TV by 7 percent, it felt in many ways like a seminal changing of the guard. The usurper, having long since shed its “new” media moniker, had really gone and done it this time.

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Posted on September 17th, 2012

Ad Industry, Media

Media Buying During an Election Year

It is of critical importance for media planners to make their account managers and clients aware that elections, especially federal elections, can significantly impact their media buying schedule. In 2012, the presidential […]

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Posted on January 18th, 2012

Ad Industry, Media, Sports Marketing

Are Advertisers Flushing $3.5 Million Down the Superbowl?

First, let us say that “Superbowl” is a registered trademark of the NFL and any rebroadcast, retransmission, or account of this game, or whitepaper for that matter, without the express written consent […]

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