Strategic Planning

Every decision is backed with research.

At the intersection of creative and account planning is strategy—it’s what drives us to produce award-winning work. Everything we do starts with research. Using innovative tools and resources, we pull demographics, psychographic, data from polling and even neuromarketing services to have all our puzzle pieces laid out. Then, through our proprietary invok sessions—collaborative workshops that dig into everything that makes a brand—we make sense of it all.

We hone in with our years of experience and interpret research into a goal and plan to get our clients exactly where they want to be. And, as a truly full-service agency, we are able to seamlessly adapt our approach from industry to industry, working to understand our clients’ problems intimately and put together a strategy rooted in research.

Driven by insights.

Related Work

Industry Insights

With product marketing, it’s all about location, location, location.

How Product Positioning Helps Marketers Achieve More

The process of creating an image of a product in the minds of the customers is known as positioning. This is what helps in leaving a first impression of brands and their products in the minds of prospective consumers. It helps to create a perception of a product for the…

Credit unions will have to become more nimble than ever to prosper.

Digital Trends Credit Unions Should Embrace

Managing finances as an individual is no easy task, especially in a changing economy with more fast-paced lifestyles than ever. How is a small credit union going to navigate these waters? With solid targeted marketing and strategy behind user-friendly online and mobile applications, land is on the horizon. Closing the…