The Search/PPC Specialist takes the lead in helping our clients determine how to best use the Internet to achieve their growth objectives. With an understanding of the client’s goals, as well as those of their competitors, the Search/PPC Specialist works closely with account management and creative to develop online marketing plans that direct web traffic and customer interactions in tandem with integrated campaigns. The Search/PPC Specialist is responsible for day-to-day management, execution and optimization of paid and natural/organic search engine marketing, email marketing and other digital marketing automation campaigns. This individual uses their knowledge of paid search, Google Display Network, search engine optimization (SEO,) email marketing and other digital marketing automation to assist clients and the agency in generating fully optimized content and content strategies. The Search/PPC Specialist is responsible for growing their existing clients however, s/he is not a salesperson but a service person.
Reports directly to the VP of Strategy.
Search/PPC Specialist Responsibilities:
Periodically, the Search/PPC Specialist may be call upon to support digitally centric clients as primary agency contact or account manager. It is projected that this will account for no more than 15% of their billable hours. As such, they are responsible for daily contact between the agency and the client. S/he interfaces with various agency departments to move projects through on behalf of the client. This may include meeting with the creative director concerning creative issues and input, the media director concerning media issues, and the production manager regarding scheduling and deadlines for creative deliverables.
Located in our Lake Mary, Florida corporate headquarters, just north of Orlando, this is a full-time salaried position with a strong benefit, PTO and ongoing education/training/support package. Evok provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, evok complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are an eclectic group of journeymen and shiny new pennies, yet our passions extend far beyond the advertising industry. We’re musicians, surf bums and occasional beer snobs. We’re junkies for adventure and explorers of the unknown. We laugh at ourselves and at each other. Thick-skinned and warm-hearted, most of all, we’re a family with a shared goal of helping our clients build their brands and reminding them to have fun while doing so.
Headquartered in Orlando, we have account service satellites in Memphis, Los Angeles, and Tallahassee. We also have five strategic partners located in Atlanta, Dallas, Oklahoma City, Boston, and Jackson, Mississippi. So, when you join the evok team, you’re connecting with a network of creative professionals who share ideas, best practices, and even team members. We’ve had team members migrate from one office to the next for client opportunities or just changes of scenery—a great opportunity for our team members as they progress in their careers.
Much of your experience at evok will be shaped by your personality, professional strengths and, most importantly, the way you approach both challenges and opportunities. In an industry that’s ever-evolving, the ability to seamlessly adapt and develop your abilities to both influence and lead are at the core of every evoker.
We encourage everyone to collaborate and make the most of our fluid work environment. On any given day, you’ll find evokers on the Wi-Fi-enabled third-floor rooftop deck, engaging in an impromptu creative session over a game of ping pong, or hosting a client in one of our conference rooms for a strategy session. Mix, mingle and coexist in an environment that’s set in “caves and commons,” where an emphasis is put on coming out of those caves and sharing ideas with your fellow team members.
This is a great work environment, but it’s also work—we stress about ROI for our clients—but it’s our passion. We love what we do, and we’re always on the lookout for those who will not only fit in, but also stand out.
Our “perks” are mostly team inspired, developed or influenced, and although they, like the industry, are always evolving, most are designed with an emphasis on improving work-life balance. Here are just a few:
Health, dental and vision insurance, plus long-term disability
Holiday and paid days off, including evok’s annual holiday, the day after the Super Bowl
Flex time – Work 8 hours in the office starting as late as 10am or leaving as early as 4pm. All that is required is 8 hours in the office each day.
Continuing education – Learn new skills then share them with others with a $1,000 yearly education stipend per evoker
Monthly fun – From yoga classes to office pet visits, we’re always adding new ideas brought forward by evokers.
Healthy snacks and drinks, including “Bagel Monday”
No fetching coffee. Spend a fast-paced semester at evōk, and you will gain more experience than other interns do in a year. Whether you are on the creative, digital marketing, strategic planning, account service, interactive, social media or public relations team, you will do real work, for real clients and build your portfolio for the next step in your career, which may just be within our walls.