FIND YOUR PLACE AT OUR AGENCY.

The Digital Marketing Analyst provides vision, and leads the strategic direction of all business and consumer analytics related to our clients’ customers and prospect target audiences.

Reporting to the Director of Digital, this position will collaborate with the communications team, account service, third party vendors, leadership and clients to report on performance. These insights will guide recommendations for strategies designed to achieve and exceed business goals through marketing and advertising program effectiveness.

Essential Functions Overview:

• Understands key performance indicators that drive company results, and determines how these metrics track against overall business strategies, goals and objectives.
• Helps create digital strategies that achieve client goals.
• Proactively champions customer analytics as part of management’s efforts to build a culture that increasingly utilizes data to drive the business.
• Participates in customer-focused and marketing data-mining techniques and steps to drive predictive analytics, ongoing reporting, segmentation strategies, and campaign performance.
• Builds reporting and processes to enable effective marketing and customer measurement and leading indicator insights.
• Partners across the organization to share insights and best practices and absorb cross-functional learnings that will provide business clarity and a better understanding of opportunity spaces with our customer journey and marketing.
• Leads the in-house analytics and insights and identifies and manages critical outside resources to supplement in-house efforts from a capacity and expertise standpoint.
• Liaises with department leaders to define information needs and provide decision support to increase revenue and profit.
• Prepares and makes presentations to departmental peers, key core functional partners and management, as required.
• Partner on new business presentations.
• Assists digital team in vetting new vendors, tools and software as required.

Specific Functions Overview:

• Champions the UTM process and protocol dependent on reporting and analytic needs.
• Champions and builds all internal and external dashboards, especially utilizing Google Data Studio.
• Collaborates, builds, and maintains all Google Analytic properties; specific to clients’ objectives.
• Collaborates and builds conversion strategy, implementing events and pixels within Google Tag Manager.
• Maintains reports based on client scope of work: Monthly/quarterly/annual client reporting & insights.
• Monitor Analytics & Search Console to update team on client website. performance compared to latest algorithm updates and SEO trends.
• Regularly updates internal teams the pacing of campaign dollars, benchmarks, and insights.

Required Knowledge, Skills and Abilities

• Ability to successfully apply a suite of analytic methodologies, tools, and techniques in a dynamic, fast-paced environment focused on customer growth and profitable marketing insights.
• Proficient with statistical software, manipulating and interpreting large data sets, and experience across other critical toolsets (database environments and requirements, computing, and networking platforms).
• Success analyzing numerical data, identifying opportunity spaces within a business strategy framework, and producing actionable results.
• Self-directed and self-motivated with a demonstrated strength in planning, organizing, and delivering multiple projects and tasks with aggressive deadlines.
• Strong communication and collaboration skills.
• Thorough knowledge of the marketing technology.
• A sense of curiosity with a desire to continually learn.
• Highly self-motivated and self-driven.
• Solving problems is a passion.
• A discerning eye for detail, quality, and accuracy.
• Orderliness and organization are inherent to your DNA.

Preferred Skills

• Email and CRM marketing
• Content marketing
• Familiarity with HTML and code-driven website optimization

Education and Experience

• BA degree
• 2+ years of experience in a multi-channel marketing environment
• 2+ years of experience as a business or research analyst

Please submit your cover letter and resume to the application below. We will contact applicants for interviews.