Find your place at our agency.
Our Current Openings
The Search/PPC Specialist takes the lead in helping our clients determine how to best use the Internet to achieve their growth objectives. With an understanding of the client’s goals, as well as those of their competitors, the Search/PPC Specialist works closely with account management and creative to develop online marketing plans that direct web traffic and customer interactions in tandem with integrated campaigns. The Search/PPC Specialist is responsible for day-to-day management, execution and optimization of paid and natural/organic search engine marketing, email marketing and other digital marketing automation campaigns. This individual uses their knowledge of paid search, Google Display Network, search engine optimization (SEO,) email marketing and other digital marketing automation to assist clients and the agency in generating fully optimized content and content strategies. The Search/PPC Specialist is responsible for growing their existing clients however, s/he is not a salesperson but a service person.
Reports directly to the VP of Strategy.
Search/PPC Specialist Responsibilities:
- Performs detailed research into our clients, their industry category, and competitors across multiple markets.
- Partners with the account service team to identify and develop digital marketing plans that will support and ensure we meet client KPIs.
- Plans and implements the integration of paid search and natural/organic search.
- Conducts keyword research and develops effective short- and long-tail keyword strategies.
- Manages paid and organic search marketing campaigns across multiple search engines to ensure specific client and agency goals are met; daily tasks can include ad copywriting and testing, landing page optimization, site tagging, competitive analysis, link building, etc.
- Utilizes bid management tools and data modeling to maximize the effectiveness of paid search (PPC) campaigns; negotiates for pay-per-conversion opportunities.
- Analyzes campaign performance and devises appropriate actions for maintaining and increasing visibility and reaching client goals.
- Leads and develops the digital section of the agency’s monthly client reports.
- Support the VP of Strategy and account team with research, analysis, and reporting in related areas, such as market research, target segmentation, and brands strategy.
- Work closely and in conjunction with the media planning and social media departments.
- Participate in new business activity by providing digital intel on companies and markets.
- Help with the ongoing digitization of agency IP and processes.
- Brings new innovations, trends, ideas and tactics to the agency team and agency clients on a continuing basis. Presents new ideas and tactics at Food For Thought luncheons as requested.
Periodically, the Search/PPC Specialist may be call upon to support digitally centric clients as primary agency contact or account manager. It is projected that this will account for no more than 15% of their billable hours. As such, they are responsible for daily contact between the agency and the client. S/he interfaces with various agency departments to move projects through on behalf of the client. This may include meeting with the creative director concerning creative issues and input, the media director concerning media issues, and the production manager regarding scheduling and deadlines for creative deliverables.
Requirements:
- Minimum of 3 years of experience in paid search campaigns
- Experience and working knowledge of marketing automation systems like Sharpspring or Hubspot
- Experience and working knowledge of PPC campaign management and SEO strategies
- Strong knowledge of search engine algorithms and ranking strategies
- Google Analytics and AdWords certified
- Experience and working knowledge of email marketing strategies and tactics
- Proven experience using tools like Adwords Editor, Google Analytics, Advanced Excel and WordPress
- Self-motivated with the ability to handle multiple ongoing projects in a fast-paced team environment
- Flexible and adaptable to changing client and project demands
- Ability to operate under pressure and meet or exceed deadlines
- Excellent team management skills and ability to foster a positive team culture
- Strong presentation skills
- Four-year degree required in advertising, marketing or similar.
Located in our Lake Mary, Florida corporate headquarters, just north of Orlando, this is a full-time salaried position with a strong benefit, PTO and ongoing education/training/support package. Evok provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, evok complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Who We Are
We are an eclectic group of journeymen and shiny new pennies, yet our passions extend far beyond the advertising industry. We’re musicians, surf bums and occasional beer snobs. We’re junkies for adventure and explorers of the unknown. We laugh at ourselves and at each other. Thick-skinned and warm-hearted, most of all, we’re a family with a shared goal of helping our clients build their brands and reminding them to have fun while doing so.
Headquartered in Orlando, we have account service satellites in Memphis, Los Angeles, and Tallahassee. We also have five strategic partners located in Atlanta, Dallas, Oklahoma City, Boston, and Jackson, Mississippi. So, when you join the evok team, you’re connecting with a network of creative professionals who share ideas, best practices, and even team members. We’ve had team members migrate from one office to the next for client opportunities or just changes of scenery—a great opportunity for our team members as they progress in their careers.
What you can expect in a day in the life of an evoker
Much of your experience at evok will be shaped by your personality, professional strengths and, most importantly, the way you approach both challenges and opportunities. In an industry that’s ever-evolving, the ability to seamlessly adapt and develop your abilities to both influence and lead are at the core of every evoker.
We encourage everyone to collaborate and make the most of our fluid work environment. On any given day, you’ll find evokers on the Wi-Fi-enabled third-floor rooftop deck, engaging in an impromptu creative session over a game of ping pong, or hosting a client in one of our conference rooms for a strategy session. Mix, mingle and coexist in an environment that’s set in “caves and commons,” where an emphasis is put on coming out of those caves and sharing ideas with your fellow team members.
This is a great work environment, but it’s also work—we stress about ROI for our clients—but it’s our passion. We love what we do, and we’re always on the lookout for those who will not only fit in, but also stand out.
The Perks of Becoming an Evoker
Our “perks” are mostly team inspired, developed or influenced, and although they, like the industry, are always evolving, most are designed with an emphasis on improving work-life balance. Here are just a few:
The Standard
Health, dental and vision insurance, plus long-term disability
Holiday and paid days off, including evok’s annual holiday, the day after the Super Bowl
401k plan
Profit sharing
The Not-So-Standard
Flex time – Work 8 hours in the office starting as late as 10am or leaving as early as 4pm. All that is required is 8 hours in the office each day.
Continuing education – Learn new skills then share them with others with a $1,000 yearly education stipend per evoker
Monthly fun – From yoga classes to office pet visits, we’re always adding new ideas brought forward by evokers.
Healthy snacks and drinks, including “Bagel Monday”
Intern with us
No fetching coffee. Spend a fast-paced semester at evōk, and you will gain more experience than other interns do in a year. Whether you are on the creative, digital marketing, strategic planning, account service, interactive, social media or public relations team, you will do real work, for real clients and build your portfolio for the next step in your career, which may just be within our walls.
