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‎Central Florida Zoo & Botanical Gardens

Ecommerce campaign

IDEAS.

Each year, evok gives back to the community by selecting pro-bono accounts within Central Florida and donates dozens of service hours each month to assist in brand development and marketing services.

WORK.

Evok recognized Central Florida Zoo’s need to develop a consistent brand message. Working closely with their marketing team, we developed a brand identity to increase recognition, emphasize a rejuvenated facility and, ultimately, increase attendance.

Our work for the zoo has included a new website featuring detailed information on the zoo residents; daily ticket, group tours and annual pass purchasing; events calendar; and attraction landing pages. We also developed an evolved zoo logo and brand, video and radio spots, creative concepts for campaigns and events, and social media support.

Results.

$4500+

visitor increase in one month over same previous year’s month

2%

less tourism tax collection decrease than expected

LIKE WHAT YOU SEE?

As dedicated marketing experts in your industry, we’re committed to serving top-notch results for every campaign from the groundwork of research, to the development of strategy, and beyond launch. Find out how our one-stop marketing shop can enrich your brand to meet your marketing goals.

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