Brand naming and identity, logo, consumer messaging and packaging were developed for the new product line. Pronto! “brewsticks” allowed customers to enjoy Barnie’s CoffeeKitchen’s finest coffee varietals in perfectly portioned, pre-brewed packets. The packaging developed for the brewsticks effectively introduced this unique product concept to audiences, while drawing coffee lovers in with the variety of exotic roasts.

We also creatively categorized Barnie’s CoffeeKitchen varietals into three basic and unique mood-inspired groupings: Robust, Comfort and Intrigue—allowing consumers to pair their moods with one of the three product lines.

Today, Barnie’s CoffeeKitchen’s Pronto! products, featuring our packaging and design, are distributed through major retailers nationwide. Our package design and commercial were both instrumental in persuading Walmart Supercenters to add Pronto! to their shelves in 800 stores across 15 states.