Barnie’s CoffeeKitchen

Industry: Packaged Goods,

Capabilities: Creative, Marketing,

Ideas

Founded in 1980 in our own playground—Orlando, Florida—Barnie’s CoffeeKitchen offers customers top-quality brews and beans, as well as decadent food offerings.

Our team was challenged to brand, design and help launch a new line of single-serve, enjoy-at-home instant brew packets to be sold at retailers nationwide.

Work

Brand naming and identity, logo, consumer messaging and packaging were developed for the new product line. Pronto! “brewsticks” allowed customers to enjoy Barnie’s CoffeeKitchen’s finest coffee varietals in perfectly portioned, pre-brewed packets. The packaging developed for the brewsticks effectively introduced this unique product concept to audiences, while drawing coffee lovers in with the variety of exotic roasts.

We also creatively categorized Barnie’s CoffeeKitchen varietals into three basic and unique mood-inspired groupings: Robust, Comfort and Intrigue—allowing consumers to pair their moods with one of the three product lines.

Results

Today, Barnie’s CoffeeKitchen’s Pronto! products, featuring our packaging and design, are distributed through major retailers nationwide. Our package design and commercial were both instrumental in persuading Walmart Supercenters to add Pronto! to their shelves in 800 stores across 15 states.

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