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BROWARD HEALTH

HEART HEALTH CAMPAIGN

Industry: Healthcare,

IDEAS.

With a high incidence of cardiovascular disease among Broward County residents, Broward Health turned to evok for guidance on how to encourage patients to be proactive in maintaining a healthy heart.

WORK.

To bring awareness to Broward Health’s cardiac services, we implemented an integrated campaign, including programmatic banners, rich media, web, social media and Google display and search ads.

We developed a heart health landing page to advise and educate current and prospective patients. This allows users to seamlessly search for a doctor based on name, specialty and hospital, or browse heart health screening events and assessments nearby to attend and get screened.

RESULTS.

288

click-throughs from landing page to events

199

click-throughs from landing
page to home page

215

click-throughs from landing
page to find doctor

35.3K

participants

42,028

page views on landing page

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As dedicated marketing experts in your industry, we’re committed to serving top-notch results for every campaign from the groundwork of research, to the development of strategy, and beyond launch. Find out how our one-stop marketing shop can enrich your brand to meet your marketing goals.

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