Florida Department of Highway Safety and Motor Vehicles
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Each year, evōk gives back to the community by selecting pro-bono accounts within Central Florida and donating dozens of hours of agency services a month to assist in brand development, marketing and associated advertising services.
Evōk recognized the Zoo’s need to develop a consistent brand message. Working closely with Shonna Green, Marketing Director, and Joe Montisano, evōk developed a brand identity aimed at increasing recognition, emphasizing a rejuvenated facility and ultimately increasing attendance.
Pirate of the Zooribbean Program
Close Encounters Invitation
Our efforts contributed to an increase of attendance of more than 4,500 visitors over the previous year in the month of May alone.
The County, by comparison, had a decrease in tourism tax collection over the same period of 9 percent, 11 percent less than the projection.