Central Florida Zoo & Botanical Gardens

Ideas

Each year, evōk gives back to the community by selecting pro-bono accounts within Central Florida and donating dozens of hours of agency services a month to assist in brand development, marketing and associated advertising services.

Work

Evōk recognized the Zoo’s need to develop a consistent brand message. Working closely with Shonna Green, Marketing Director, and Joe Montisano, evōk developed a brand identity aimed at increasing recognition, emphasizing a rejuvenated facility and ultimately increasing attendance.

Services provided:

  • Branding Concept
  • Print Campaign
  • Collateral
  • Media Research
  • Rack Cards
  • “Adopt an Animal” Brochure
  • Media Kit
  • Posters
  • Membership Brochure
  • Corporate Identity Package
  • Business Cards
  • Letterhead
  • Email Stationery
  • Pocket Folder Label
  • Board of Directors “Field Guide”

Results

Our efforts contributed to an increase of attendance of more than 4,500 visitors over the previous year in the month of May alone.

The County, by comparison, had a decrease in tourism tax collection over the same period of 9 percent, 11 percent less than the projection.

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