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CITRUS COUNTY

WEBSITE AND CAMPAIGN

IDEAS.

As travel and tourism agency of record for Citrus County (Discover Crystal River), our team’s marketing efforts encouraged visitation across all platforms, including enhancing website user experience through engaging features. Our goal was to showcase Citrus County’s one-of-a-kind manatee encounters and its many outdoor activities by positioning it as a thrilling “off-the-beaten-path” Florida travel destination.

WORK.

To entice visitors to “dive into adventure,” we designed, developed and implemented an integrated campaign, including web, social, digital, radio, video and print marketing. These efforts included a shoulder season campaign to drive visitation during lower occupancy periods for Citrus County.

For the destination’s website, we focused on two major objectives—ease of navigation and engaging content. The new design displayed a seamless navigation bar that directs users to browse things to do and places to stay. To ease the planning experience, travelers are also given the opportunity to build, save and share personalized itineraries, allowing them to add activities and lodging to their planner for a multi-day visit.

RESULTS.

94%

revenue growth in Tourist Development Council

13%

increase in Occupancy

12%

increase in Average Daily Rate (ADR)

27%

increase in Revenue by Available Room (RevPAR)

7%

increase in Revenue by Available Room (RevPAR)

LIKE WHAT YOU SEE?

As dedicated marketing experts in your industry, we’re committed to serving top-notch results for every campaign from the groundwork of research, to the development of strategy, and beyond launch. Find out how our one-stop marketing shop can enrich your brand to meet your marketing goals.

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