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FAIRWINDS CREDIT UNION

LESS IS MORE MORTGAGE CAMPAIGN

Industry: Financial Services,

IDEAS.

FAIRWINDS Credit Union wanted to highlight their mortgage services, positioning the firm as the best value for new or refinanced mortgages. After deep research into their mortgage line of business, our team developed a strategy to not only attract new members for mortgages, but also retain and strengthen relationships with current members through the Less Is More campaign.

WORK.

We crafted a fully integrated mortgage campaign, including radio and television spots, display banner ads, direct mail pieces and additional out-of-home advertising.

For the out-of-home component, we took advantage of new radar technology within highway billboards that allow custom pre-loaded messages to change their display depending on the speed of traffic. When traffic was moving at or above the speed limit, the billboard displayed a short message; however, when traffic slowed down, the creative shifted to lengthier and more comprehensive messaging, as the audience had more time to process while sitting in slower rush hour traffic.

RESULTS.

$21,528,711

in campaign application loan value

18,869,706+

overall campaign impressions

20,570+

web clicks

20,113+

landing page visits

78+

applications submitted

71,744+

View-based web visits

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As dedicated marketing experts in your industry, we’re committed to serving top-notch results for every campaign from the groundwork of research, to the development of strategy, and beyond launch. Find out how our one-stop marketing shop can enrich your brand to meet your marketing goals.

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