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GUIDEWELL INNOVATION CORE

HEALTHCARE INNOVATION MEETS UNIQUE MARKETING

Industry: Healthcare,

IDEAS.

With our GuideWell Innovation partnership, we set an objective to accelerate change in the healthcare industry by bringing industry leaders together under the same roof.

WORK.

To connect the right people and encourage ongoing support of the GuideWell Innovation mission, the evok team developed a promotional gift for a limited number of VIPs attending the Lake Nona Impact Forum – a private event hosted by GuideWell Innovation at the GWI Center.

As part of this gift, we all designed a unique membership card that allowed attendees to access research and information, as well as opportunities for collaboration with other GWI members and partners, through an online portal.

RESULTS.

26.2%

increase in memberships

Increased Awareness

of GWI and the GWI Center

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