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IBMSECU (NOW ITHINK FINANCIAL)

IBM SOUTHEAST EMPLOYEES' CREDIT UNION

Industry: Financial Services,

IDEAS.

Kicking off our partnership in 2017, the evok team worked to set IBMSECU (now iTHINK Financial Credit Union) apart from its competitors while addressing the credit union’s biggest objectives—to reach a younger audience, grow membership and encourage existing members to take advantage of more services and products.

WORK.

As a full-service partner to IBMSECU, our team supports the credit union with services extending from digital strategy, social media management and content marketing, to print collateral for events, promotions, products and services. We even developed a campaign in 2017 to navigate IBMSECU’s $109 million merger with Mackinac Savings Bank, focusing on member retention and consistent communications.

Taking our message to the online world, we developed and shared organic content focusing on cultivating a strong online community by enlightening, educating and entertaining the audience on IBMSECU’s social channels. These content efforts worked to foster better relationships with current customers, initiate relationships with potential customers and humanize the IBMSECU brand. Due to the success of the merger, IBMSECU is in the process of acquiring another local community bank with multiple locations.

RESULTS.

$322M

in loans funded

50%

increase in website traffic from Facebook

$1B+

in total assets

76%

member opt-in following bank merger

1765K

impressions on Facebook

3

new branch locations in Florida

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