Florida Department of Highway Safety and Motor Vehicles
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As a non-profit group serving at-risk children and families in need, IMPOWER inspires those they work with to be the best versions of themselves.
Formerly known as Intervention Services Inc. (ISI), the group’s audiences were often left confused and in the dark as to what the organization’s purpose and impact were due to an unclear name and ambiguous branding. The evok team committed to take this beacon of hope in the Central Florida community on a brand journey to discover their true identity and develop the core of the services they provide.
Committed to changing lives by protecting, counseling, teaching and inspiring individuals and families to reach their full potential, the IMPOWER name and brand were developed to be a distinct, trusted and valued representation of this mission, as well as identifiable and relatable by and to audiences.
Our diligent efforts to create a new presence for the newfound IMPOWER brand came complete with the creation of a full breadth of branded marketing materials, including: brand guidelines, identity package, PowerPoint templates, tri-fold brochure, landing page, new website, eblast template, services template and social media graphics.