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iTHINK FINACIAL (FORMERLY IBMSECU)

IBM SOUTHEAST EMPLOYEES' CREDIT UNION

Industry: Financial Services,

IDEAS.

iTHINK Financial, formerly known as IBM Southeast Employees’ Credit Union, had big ambitions to undergo a full rebrand to grow members while encouraging current members to better utilize their products and services. They looked to evok for innovative ways to conquer the brand transition and to place their credit union on the map as a trusted financial institution across the nation.

WORK.

As a full-service partner to iTHINK Financial, evok provides the credit union with services extending from digital strategy, social media management, video and content marketing, to print collateral for events, promotions, products and services.

To ease the rebranding process without overwhelming members, our team progressively revamped all creative pieces to align with the new iTHINK brand and included messaging of what members could expect before, during and after the transition. These rebranded pieces included home loan and auto loan promotions, as well as ads to increase foot traffic for their “Meet with a Financial Advisor” events.

We also cultivated and shared entertaining, educational and enlightening content on all platforms, including a YouTube video, to reinforce their new brand promise of “Moving You Forward.” In turn, our efforts have helped iTHINK Financial strengthen member retention and expand reach across their website and social channels.

RESULTS.

83,000+ views

on new iTHINK Financial branding video in 3 weeks

159.18% increase

YOY Facebook impressions in Q1 during rebrand launch

11.5% increase

YOY web page views for Q1 during rebrand launch

37% increase

in calls to branches in Q1

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