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Headquartered in Orlando, the Johnson & Johnson Human Performance Institute provides their proprietary education and training programs to corporations and teams ranging from Fortune 100 to local and regional businesses. The focus of the program is to teach individuals how to expand their energy and perform their personal best both at work and at home. Training is delivered through a variety of comprehensive in-person and online courses. With a goal to better communicate HPI’s services and programs, they looked to evok for guidance.
As a longtime partner to HPI, our team has provided the energy management innovators with a full suite of creative services, including brand development, sales collateral development, digital marketing and lead generation.
We developed visual and messaging conveying the organization’s offerings for use across print and digital platforms. This included the illustrated “blue man,” which visually represents the results of successful energy engagement in an individual, as well as the energy fulfillment that occurs after the HPI energy management principles.
Arming the HPI sales force with a wide variety of promotional materials, our team then implemented the updated brand identity across a full suite of sales collateral. This included the creation of interactive presentations, product information sheets, pocket folders and sales brochures.
Finally, with both online and in-person offerings of their signature Corporate Athlete Course, our digital marketing team created strategic digital creative and media campaigns to drive awareness and increase course attendance.
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