JVC/Kenwood

Industry: Consumer Electronics,

Capabilities: Creative, Marketing,

Ideas

An internationally recognized leader in consumer electronics, JVCKenwood Corporation leverages the latest technologies and innovations to create revolutionary audio products that boast superior quality and sound.

An evok client since 2011, Kenwood excels in their industry by offering a range of wide range of consumer electronics products, including receivers, in-car entertainment and information systems.

Our longstanding partnership with the visionary brand has allowed us to tap into our experience working with leading electronics companies, as well as engaging specific audiences through multiple channels. With goals of helping Kenwood more effectively reach their target market through relevant retailers and action-driving messaging, our efforts were focused on building a relationship between the brand and its current and potential customer base.

Work

With in-car connectivity solutions and powerful audio systems, Kenwood transforms the driving experience, and that was the message we needed to convey to their audience.

In order to accomplish this, our work showcased Kenwood’s ability to make the transition from everyday life activities to driving a seamless process—Live Connected. Drive Connected.

Leveraging experience in the electronics industry and our decades of marketing savvy, we created buyer personas based on Kenwood’s primary audience, identifying not only who they are, but how they purchase products and where. Supporting Kenwood’s full range of consumer electronics, including in-car navigation and multi-media systems, speakers, headphones, amplifiers and marine electronics, the entire evok team has played a hand in the creation of materials across a wide breadth of mediums.

From in-store displays and packaging, to brochures, print and digital advertising, we created a complete and cohesive collection of marketing materials to help better position the brand as a standout provider of lifestyle consumer electronics. We also developed retailer-specific packaging and in-store displays found nationwide across Pep Boys, Best Buy, Walmart and Autozone stores.

Results

The partnership between evok advertising and Kenwood continues to beat, consistently delivering on our pre-set objectives to better connect the brand to its new and loyal client base.

Our efforts have been successful in creating a new wave of brand fanatics from devout audiophiles, and Kenwood continues to be one of the top market leaders.

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