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MID FLORIDA EYE CENTER

MEDIA PLANNING AND BUYING

Industry: Healthcare,

IDEAS.

Working with Mid Florida Eye Center, our goal was to design original strategies and create innovative advertising collateral to reach potential new patients. While working to build the marketing presence of this established healthcare center, we simultaneously worked to further their overarching promise and vision.

WORK.

To effectively reach Mid Florida Eye Center’s primary audience in the senior market, our media team created a strategy that consisted of print publications and out-of-home advertising channels, while also implementing a wide-reaching digital advertising campaign.

Modernizing the practice’s print identity while adhering to their underlying values, our creative department focused on emphasizing expert care through testimonials and fostering patient interest through lifestyle content that highlighted the benefits of clear vision.

Leveraging Mid Florida Eye’s established reputation while updating their digital image, our team also created banner ads and email marketing to target potential patients.

RESULTS.

5%

increase in new patients

4%

increase in cataract surgeries

8%

increase in website visitors quality

Help Grow

business to be able open a new office so there are four in the practice

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