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MOE’S SOUTHWEST GRILL

Co-Op Marketing for Florida QSRs

Industry: Restaurants,

IDEAS.

Home of the popular “Welcome to Moe’s!” greeting and a pop-culture inspired menu andatmosphere, Moe’s is a fun and engaging concept serving a wide variety of fresh, made-to-order fare. Over the course of several years, our team supported two Florida co-ops of burrito builders: Central Florida and Tampa.

WORK.

To remain a relevant force in the QSR industry, our team recommended a strong social media strategy that would help build, connect and engage fans. We created and hosted a series of contests and giveaways across co-ops, including a March Madness-inspired “Beverage Blaster” contest and a musical challenge in the form of a “Spice Up the Lyrics” contest.

We also developed an integrated media plan for Moe’s that included radio, social, TV, direct mail and outdoor advertising, encouraging consumers to not only visit the locations, but also “Like” and engage with the brand on social media.

RESULTS.

1.5 MILLION

impressions during Moe’s Orlando lyrics contest

13,000

unique stories for Moe’s Tampa Bay Beverage Blaster contest

110%

increase in impressions during Moe’s Tampa Bay 99¢ Burrito Day campaign

440%

increase in Facebook fans for Moe’s Tampa Bay

LIKE WHAT YOU SEE?

As dedicated marketing experts in your industry, we’re committed to serving top-notch results for every campaign from the groundwork of research, to the development of strategy, and beyond launch. Find out how our one-stop marketing shop can enrich your brand to meet your marketing goals.

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WORK WITH US

Are you ready to advance your marketing strategy to grow your sales and expand your reach? Our services stretch across a multitude of platforms and channels from traditional to digital. And as your trusted partner, we’re dedicated to crafting a results-driven approach personalized for your business. Simply fill out the form below, and we’ll get back to you as soon as possible.

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