MILLER’S ALE HOUSE
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Home of the popular “Welcome to Moe’s!” greeting and a pop-culture inspired menu and atmosphere, Moe’s is a fun and engaging concept serving a wide variety of fresh, made-to-order fare. Over the course of several years, our team supported two Florida co-ops of burrito builders: Central Florida and Tampa.
To remain a relevant force in the QSR industry, our team recommended a strong social media strategy that would help build, connect and engage fans. We created and hosted a series of contests and giveaways across co-ops, including a March Madness-inspired “Beverage Blaster” contest and a musical challenge in the form of a “Spice Up the Lyrics” contest.
We also developed an integrated media plan for Moe’s that included radio, social, TV, direct mail and outdoor advertising, encouraging consumers to not only visit the locations, but also “Like” and engage with the brand on social media.
impressions during Moe’s Orlando lyrics contest
unique stories for Moe’s Tampa Bay Beverage Blaster contest
increase in impressions during Moe’s Tampa Bay 99¢ Burrito Day campaign
increase in Facebook fans for Moe’s Tampa Bay
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