Florida Department of Highway Safety and Motor Vehicles
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Each May, the National Mobility Equipment Dealers Association (NMEDA), an organization that works to increase awareness and promote the availability of mobility equipment and adaptive solutions, partners with us to celebrate and foster the idea of “Life Moving Forward” during National Mobility Awareness Month (NMAM).
An annual promotion developed by our team to showcase the many available accessible solutions, NMAM and its Local Heroes Contest provide individuals, families and caregivers across the U.S. and Canada with an opportunity to win a free Wheelchair Accessible Vehicle, donated by NMEDA members and sponsors.
Following the campaign’s wildly successful first two runs, which included a Congressional declaration of May as National Mobility Awareness Month, NMAM’s third annual installment not only called for a bigger and better engagement, but also promised even more work benefiting the mobility industry, its members and those who need their products and services most.
Gearing up for the campaign’s launch, we created and sent personalized kits to OEMs and NMEDA members asking for vehicle, conversion or equipment donations. With an eye-catching design and engaging messaging, our kits were successful in securing four Wheelchair Accessible Vehicles to be given away during the Local Hero contest.
One of NMAM’s distinguishing features is the unmatched support NMEDA members receive throughout the promotion.
2014 NMAM Collateral
2014 NMAM Print Ads
2014 NMAM Web Banners
2014 NMAM Website
2013 NMAM Web Banners
2014 NMAM Guidebook
Top Ten Reasons Campaign
Member Kit Materials
Member Dealer Kit Guide
2013 Member Dealer Kit
In its third iteration, National Mobility Awareness Month, a promotion created to inspire people with disabilities to keep Life Moving Forward, once again generated more meaningful stories and positive results than could have ever been anticipated.
In addition to the engagement created by the promotion, we also succeeded in boosting awareness levels of NMEDA and its campaigns over previous years’ numbers: