Ideas

Each May, the National Mobility Equipment Dealers Association (NMEDA), an organization that works to increase awareness and promote the availability of mobility equipment and adaptive solutions, partners with us to celebrate and foster the idea of “Life Moving Forward” during National Mobility Awareness Month (NMAM).

An annual promotion developed by our team to showcase the many available accessible solutions, NMAM and its Local Heroes Contest provide individuals, families and caregivers across the U.S. and Canada with an opportunity to win a free Wheelchair Accessible Vehicle, donated by NMEDA members and sponsors.

Following the campaign’s wildly successful first two runs, which included a Congressional declaration of May as National Mobility Awareness Month, NMAM’s third annual installment not only called for a bigger and better engagement, but also promised even more work benefiting the mobility industry, its members and those who need their products and services most.

Work

Gearing up for the campaign’s launch, we created and sent personalized kits to OEMs and NMEDA members asking for vehicle, conversion or equipment donations. With an eye-catching design and engaging messaging, our kits were successful in securing four Wheelchair Accessible Vehicles to be given away during the Local Hero contest.

One of NMAM’s distinguishing features is the unmatched support NMEDA members receive throughout the promotion.

  • For the third time, our team created, produced and distributed Dealer Kits comprised of relevant statistics, marketing collateral (including posters, window clings and table tents), and a promotion guidebook outlining a step-by-step approach to a successful campaign for each dealership.
  • NMEDA members were also provided with unique dealer codes, which granted Local Hero contestants extra votes when submitting their stories, driving leads to local mobility specialists.
  • To keep up momentum and generate further buzz for the campaign and contest, evōk enlisted Mike Savicki and Ashley Lauren Fisher, two prominent figures within the disability community, to be NMAM’s spokespeople.
  • Mike and Ashley Lauren participated in a media tour, promoting NMAM and the exciting work NMEDA does for people with disabilities and their caregivers.

Results

In its third iteration, National Mobility Awareness Month, a promotion created to inspire people with disabilities to keep Life Moving Forward, once again generated more meaningful stories and positive results than could have ever been anticipated.

  • 1,425 Local Heroes submitted their stories to the contest
  • 4 Wheelchair Accessible Vehicles were given away
  • 3.9 million people viewed the NMAM website with over 20 million page views
  • Over 4 million votes were cast for Local Heroes
  • 16 additional vehicles have been donated following the promotion
  • NMAM stories generated over 10 million social media impressions

In addition to the engagement created by the promotion, we also succeeded in boosting awareness levels of NMEDA and its campaigns over previous years’ numbers:

  • Overall awareness of NMEDA increased by 9 percent, while recognition of NMAM itself saw a rise of 10 percent.
  • Awareness of the Local Heroes Contest and campaign’s spokespersons went up by 7 percent, and NMAM website visitation clocked in at 17 percent higher than the previous year.

Related Work