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Orange County Convention Center

Ideas

As agency of record for the Orange County Convention Center—the second largest convention center in the United States—evok was tasked with updating the facility’s brand image for its 30th anniversary.

Work

We revived the Center’s identity with vibrant watercolor elements, geometric accents and collage-style imagery, all combining to create a modern, clean and memorable brand showcasing the facility’s impressive architecture and features.

We went on to implement the new brand across all of the Center’s marketing channels, including all printed materials and digital advertising. Our team completely overhauled each piece, leveraging design-driven layouts, distinct typography and dynamic charts and infographics to improve readability while adding interest and infusing the updated brand identity within official pieces.

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